Business Marketing: How to Have a Huge Impact without Saying a Word
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You don’t always have to say much for your brand to have a huge impact. Sometimes the best marketing strategies are those that allow you to stand out even when you don’t have to be loud or without bragging…Because it’s annoying, right?
At 3stepsright, we recommend the following effective branding strategies that help you get noticed and be talked about to grow your business faster.
Create a Valuable Content
Instead of blowing your own horn, focus on creating valuable contents that help your readers solve a problem. As they always say online, content is king and if you are able to provide great contents, chances are high that they will be shared around with people that resonate with you.
If you haven’t started publishing content online, now is the time to start and position yourself for future success. Your content should help you build credibility and share your unique voice.
Start an Inspired Culture
Standing out in your crowd is not just all about providing solutions. While that’s an important component of a successful brand, your brand should also create an inspired culture by clearly communicating why you built your brand and how people will be better because of your brand. People will want to know more about you, your story, and why they should come to your business for solutions. When they decide to buy your products or what you are promoting, it’s because they don’t just believe in the products but also because they feel they can relate with you and they are inspired by you.
Offer Excellent Service that Exceeds Expectations
This is where we see many brands fail. If you want to win lifetime loyalty, aim to meet or exceed your customers’ expectations. Otherwise, you’ll create one-time customers.
Exceeding your customers’ expectations is also one way of turning them into brand ambassadors. They will be glad to refer you to potential customers, they will make future business with you and they may be able to help you grow your business in other ways.
Offer a Unique Experience and Share a Feeling
Do you know how some TV ads linger on people’s minds even if there’s not much words said of their brands? Successful branding can be done by sharing a feeling or experience with your target audience. Organically create brand ambassadors by creating a feeling instead of speaking too much because people will easily forget what you say, but not how you made them feel.
Use Social Media
Using social media is a great way to promote your business at no cost. You don’t have to write a page long social media post to get noticed. Even a picture that evokes feelings and shows your authenticity as a brand is a great branding strategy that will help you promote your brand and encourage sharing.
Offer a Giveaway or Sample
Don’t be afraid to give a sample or a free trial as most people want to get a free taste of a product first before they would spend money on it. If you can impress them with your free sample, they are likely to purchase your product for more value. This can help you increase your sales without having to bombard your audience with marketing emails.