4 Creative Ways to Convert Regular Customers into Raving Fans
Paying customers are the bloodline of your company. They keep the money coming in. But turning a regular customer into a raving fan will ensure that your company will not only earn repeatedly but also grow exponentially.
You want to keep your customers happy, but more than that, you want to make those customers very happy to the point that they’d be talking about your business to others. Your customers must feel excited to share about their experiences with your company to other people. And this how you do it:
1. Make Your Customer Feel Extra Special
First, you need to make your customer feel that he is more than a customer. You want him like he’s a friend or part of the family. Go the extra mile and always top off customer experience with something great and memorable. If your local coffee shop can remember your name and favorite drink, along with the nitty-gritty details of making such a drink, wouldn’t you appreciate it? You must strive to more than meet the needs of your customers, but exceed their expectations.
2. Act Quickly on Your Customer’s Concern and Do It Delightfully
When a customer calls your attention regarding a concern, attend to it with a delightful disposition. Apart from the fact this will make your customer even more special, it also shows that you empathize to their needs. If the customer acts for a different variant or color or makes a reasonable request, attend to it with a smile and much enthusiasm. Also, make sure to stay cool even when the customer is irate or frustrated and attend to his needs with genuine interest.
3. Bring Experience to the Next Level
Customer experience is an integral part of maintaining a flourishing business. If you think you’re already doing a great job providing customer service (and hey, you probably already do!), think of ways that will bring such experience to the next level. You want to surprise your customer every now and then, and they’ll keep talking about your business. Don’t focus on one “wow” moment; instead, create a series of “wow” moments so that your customers are kept enthralled and excited.
4. Uphold Quality at All Levels
The best way to secure the trust of your customer is to keep them more than happy with your products and services. This means that what your offer should solve their problem, and plus points if you can do more. However, you also want to make sure that not only are your products customer-friendly but so are experiences. Make sure that your customer support is accessible and quick. Make any transaction as painless, straightforward and seamless as possible. Make customer service a positive turning point for your business by ensuring that you deliver it the best way possible.
Regular customers will pay for your products and services, but raving fans will convert non-customers into paying customers. By being consistent with your standards and quality, and bringing solutions with delight, your customers will be the one to advertise your business without prodding on your part.