What to Do When Your Online Business Isn't Attracting Clients
Running a business on your own is a not walk in the park. Many solopreneurs find themselves wondering what they may be doing wrong or what’s lacking from their strategies that seems to put clients off. The thing is, launching a business off the ground is just the start of the challenge, later on, you will need to attract customers and keep them coming back to make the business profitable.
But what if you’re business is not even making a buzz in the target market? Here are the things that you should look into.
- Market Proactively
Whether you own and manage an online store or offer services through the web, it is important to do your legwork in marketing. It’s not enough that you have a Facebook page and a website, then expect for customers to come rolling in. You must introduce what your business is, what it does, and how it can help your potential clients.
But don’t stop there. Even if you run an online venture, it helps to supplement your digital marketing efforts with offline campaign. You may co-sponsor an event, speak in workshops or run other forms of sponsored campaigns. It’s essential to get your brand name out there, not just for your existing customers but also to attract new ones.
2. Re-visit Your Processes
It’s important for any business to develop and follow a process through all stages of client engagement. If your business process is inefficient and unsatisfactory, it only takes one client to say so and discourage potential customers of buying from you. Customer service is a vital part of any business and it can impact your potential to bring in new clients.
According to a research conducted by the Forester Group, 45% of the customers say they would stop the business transaction if they’re unsatisfied with the answers to their queries and requests. Always give prompt and detailed answers to concerns, and maintain a professional, friendly and competent stance while doing so.
3. Don’t Be Afraid to Ask for Referrals
It’s not enough that you have a brand with a product or service to offer to gain referrals. You need to network with the right people to gain the right referrals. Later on, these referrals can add substantial cash flow and exposure to your business, and hence, attract new clients.
Your primary source for the best referrals will come from customers who have been happy doing business with you. If you get a positive feedback from a customer, you could say you’d be happy to be referred to someone else who could benefit from your product or service. A person who feels strongly about your brand would be more inclined to get the word out, so don’t be afraid to get help by making this simple request.
It’s a bummer if your business is not attracting as many customers as you desire because that also also translates to poor sales and low profit. But beyond the financial implication of having few clients, it also means that there’s something amiss with your strategies.
If you believe that your not attracting enough people to do business with you, you need to do an in-depth check up, from the way you manage your business, your process, how you engage with your customers and so on. Don’t be afraid to step out of the box, be bold or different, if that’s what it takes to pique the attention of potential clients.