Interview with a Music Artist: Glo on Building Your Personal Brand
Gloria Prince, otherwise known by her stage name Glo, is a surprisingly powerful persona in the music industry. Although calm and quiet offstage, she takes the dance floor by storm by her distinctive voice and feisty dance moves. She has released a couple of throwback 90s and 2000s RnB mixtapes, and then two originals “Right There” and “Road to Glorie” at the latter part of that year. Over the years, Glo spent her spare time teaching young kids in Uganda hip hop dance.
For her, dancing and performing is her true personal brand, and her music is the true representation of who she is.
There is Power in Discouragement
It’s amazing how discouragement played a crucial role to the growth and establishment of Glo’s career as a performer. But she believed that the major turning point in her life was when people told her she “didn’t fit in.”
She worked with the uncomfortable, what’s behind the grain, and later on, she was making one music after the next. It just goes to prove that when you defy the norm and craft an image that’s uniquely yours, you start getting the attention that you want.
What Makes You Different Sets You Apart
Glo’s uniqueness makes her stand out. She believes that she is her own brand, and one should be sure that “this is something that nobody else doing.”
In this short interview, we delve into how an artist like Glo thrives and shines in the competitive entertainment landscape and how making a personal brand has helped immensely in her career.
How did you begin with this journey?
It's a little hectic, but I can start off with my old manager, who is my manager now. I told him, “Listen, I really need you. But this is all I have.” I sent my music to him and he saw videos of me dancing on YouTube and we started working together and got 10 records in 10 days! It was kind of history after that, with about three million streams, the Vibe Magazine and then I signed a deal with ISO.
Prior to this though, I was discouraged. I came back home fired, because they said that my voice wasn't blending with the other girls.
So that was another devastation in my career. I think that I hit rock bottom that time when I had to come home, kind of unsuccessful in fulfilling my dream. And I think anybody or any young girl who's going out to fulfill her dream and finds herself coming home like that would feel discouraged.
How do you encourage another person who is looking for a break in her singing career?
When people are saying “no” you should be saying “yes”. If they say “you can’t do it”, you should be showing that “you can.”
I've learned over the years that when it’s uncomfortable, that's when it’s gold, that’s when people are going to talk about.
I think another thing that’s important is that when you're trying to do this journey, you should know your own brand and make sure that this is something that nobody else is doing.
As for me, I’m comfortable when its “uncomfortable”. I just do it and I believe it’s going to get you somewhere. When you go out of your comfort zone, change happens.
How do you set yourself apart from other female artists?
For me, you don't have to take your clothes off all the time. You can still be sexy without showing much skin. To set yourself apart from other artists, you gotta ask yourself, what it is that you have and can add to the society?
What’s the best way to contact you?