5 Ways Consistency is Important in Business
Several character traits are essential in establishing, running and maintaining a business and one of them is consistency. According to John Maxwell, "Small disciplines repeated with consistency every day lead to great achievements gained slowly over time."
Consistency is what makes an entire business process in adherence to a set of beliefs and principles. And the more consistent you are, the more likely you will succeed in the endeavor.
1. Customers Rely on Predictability
If there’s one thing that establishes your brand’s reputation towards customers, it would be consistency. They expect to get the same quality, size and look of your products all the time. Customers may or may not react favorably when your product or service drastically changes. However, if your brand lives up to the same standards customers have come to love, they will expect to get the same standards all throughout, which keeps them loyal to your brand.
2. You Can Measure Performance and Effectiveness with Consistency
Whether you’re doing a feasibility study on a new product or implementing a new business strategy, consistency allows you to measure performance and effectiveness like no other. Consistency is an essential factor in deciding whether a product or strategy is a failure or success. It also helps you to easily spot areas to adjust and modify instead of doing a total overhaul.
3. Consistency Builds Your Business/Brand
If you are consistent in your marketing strategy, from the nitty-gritty like the visual details to bigger factors like marketing, advertising, and customer service, it is easier for the business to gain traction and build a reputation. Consistently executing your strategies make your brand and business become more remarkable and stay top-of-mind among your customers.
4. Consistency Reinforces Corporate Culture
The best way to instill rules, philosophy and work ethics in your organization are to always be consistent about them. When rules change every so often, it’s easy for employees to get confused, which affects quality and effectiveness. You have to set a standard with regards to what kind of culture you wish your company to live and work with, and you have to stick to a set of guidelines all throughout to reinforce this.
5. Consistency Builds Relationship with Business Stakeholders
Finally, it is important to deliver consistently high-quality service and customers to build, maintain and keep solid relationships with your business stakeholders. Your customers, for instance, expect to get the same kind of service or product each time. Every time you hit or surpass the customers’ expectations, they keep coming back to you for more. Employees also tend to stick around when they’re comfortable with the company culture, which as explained above, is best achieved by enforcing rules and guidelines consistently. You need to earn and keep your customers and employees’ trust and loyalty, which in return build quality, effectiveness and more sales.
Consistency is indeed important in business, but it’s also one that’s too often overlooked. You might reach your sales record this month, but if you don’t consistently enforce the same strategies, you can’t expect to do it again next month. Consistency makes the unpredictable more predictable, and it also gives you better controls to most aspects of your business.